The Mission: To updated an older looking brand and make it fresh and eye-catching in a very competitive market by re-designing all collateral with new look and a few knock out campaigns like the SF originals and including commercials like: SF originals and "Sell Your Home With Style."
The Look: The look is a clean, sophisticated and on trend and breaking mold by becoming focused on clients emphasizing their love of the Cityharnessing the power ofnative agent with deep their local knowledge and a focus on family.
The Creative: Creative director, brand identity, brand management, in-house designer of all aspects of company concept visuals and collateral. Hired DP and produced two :30 regional TV commercials and negotiated media buys.
The Mission: To create a fully integrated and automated website that offers a vintage style series based on neighborhoods of San Francisco offering: Tees, hats, posters + more.
The major push of this project was the up-front design and navigating the integrations, but man it was worth the ride and I feel like we've really learned a new skill set!
Read the Blog Post: http://www.ellaspage.com/designblog
The Mission: To create a brand identity and 10 disc video series that represents Tim Feeser and the program that he designed get and stay ripped at any age.
The Look: Tim is an actuary and this inspired me to photograph him in a suit and red tie with his abs exposed with Superman stance, and that started it all. The dichotomy of the suit VS the ripped 52 year old man is what makes this so surprising and successful. The DVD look is pro boot camp, grimy like a gym and gritty sweat, but yet professional. The wardrobe was styled by me and approved by Under Armour for potential sponsorship.
The Creative: Brand Identity (including name), portrait photography, brand, DVD/CD series design, book layout design, wardrobe design, producer for video production including styling and assistant direction.
The Goal: To launch a brand from conception to roll-out. Creating a clean, fresh and compelling brand that is strong like Stanely but approachable and attractive that looks sexy and fun to use. Exercise video series, commercial and web design with e-commerce and directed photo shoots.
The Look: The device is designed around the proportions of the body, specifically like the Vesuvian man and that was the main inspiration for the secondary logo.
The color choice is based on brands like Stanley that represent strong product tools, and paired with feminine branding as our demographic is predominantly women.
Creative: Brand identity, brand management, graphic design, creative director and casting.
Client: Barbagelata Real Estate
The Goal: To create a billboard and commercial campaign that humanizes the real estate, The SF Originals ad campaign showcases a few of our clients who have unique talents, careers or hobbies. Our clients are more than just a number. We hold them in the highest regard and this is our way of saying thank you for being a true SF Original.
The Creative: Creative director, brand Identity, web design, photo editing
The Look: To visually present Barbagelata Real Estate as human with a striking commercial for local SF cable networks. Also to create a new off shoot of Barbagelata Real Estate Called The SF Originals that celebrates Unique clients and give them a face and personality.
This separates us from them and that makes all the difference in the world. We use only real clienst who have bought or sold from Barbco and they ideally have skin in the game via a business to promote or a service to sell. So, it is a win/win situation for all parties involved!
Goal: To design a hip, stylized identity for ProFound Samples and design the art work for the first one-hit download sample "Backyard Boom!"
The Look: I kept the ProFound Samples branding to black, white and gold to allow the download art to shine and let Jimmy O take center stage. We love gold foil and two-toned Marsala. Nuff said.
Creative: Brand Identity, Creative Direction and Website design and development.
*New website in progress
Photography by Kyle Johnson-Macpherson
~ Ella Reid, Designer, Owner
The Goal: To design a line of scarves that has the versatility to go anywhere and be beautiful. Then, to design a clean and sophisticated brand identity that speaks to the high-end, classy gal who is my demographic. We gave her a face and a lovely style to compliment the style and grace that comes with an Ella Reid travel wrap.
The Look: Clean style but refreshingly engaging photography that speaks the lifestyle of the city girl with simple, chic style. Black, gray with pops of color to add interest.
The Creative: Brand identity, creative direction, website design and photography direction. Created all print and web collateral and marketing using social media accounts and ad buys.
For more go to: facebook.com/EllaReidesign
The Mission: To create a brand identity that visually enables Profiles of Hope to change the image of sexual assault victims to “survivors with hope.”
The Look: The look is a clean, defined style of grace and transformation. The butterfly is key to this vision and the modern font choice delivers a fresh, on-trend appeal. Black and white video and photos give a sense of timelessness paired with stunning color photos of the ladies represents this company with class and integrity while establishing a message of hope above all.
The Creative: Creative director, brand identity, brand management and direct negotiations between founder and photographer for all aspects of company concept and visuals.
There's nothing more refreshing and on trend than music posters! They are everything. Here's my latest in the Minneapolis music scene. Produced for event coordinator EXTRORDIN-AIRE like Vanessa Peterson DeLaire.
The Goal: To create a brand identity that visually encompasses the
Americana, root spirit of the American Pop Music Experiment and allow the artist to let his “elemental side” come through.
The Look: Elements representing sound, Michael Ray's musical compositions, inspiration and artistic process are at the heart of this project. Read the full story on my blog.
Creative: Brand identity, creative direction, website direction.
Photography by Ella Reid
Read more about the design process at: My Blog